czwartek, 24 lutego 2011

Article : Katarzyna Pałgan


Lip smacking good candy is worthy of decadent marketing strategies even on the most ineffectively BORING day. I know, everybody is cutting back on calories and carbs, but seriously... One piece of decadent rich, oh so mouth watering, abandon can only bring you pleasure.
In today's world of weight and figure conscious carb monitoring, one piece of candy can be labeled sinful. But... If you gain pleasure from self-indulgence now and then, who can blame you? And why shouldn't you share the decadence of delicious, sinfully-delightful, candy marketed in a highly tasteful and well presented manner?
Even a moment on the lips can be thrilling and delicious!
Consider for a moment, you awaken in a strange room, lavishly wrapped in white Egyptian cotton, escape to a shower and return to find a morning mint on your pillow? You pull the wrapper from the candy and nibble a bit at the corner. It melts in your mouth, decadence slides down your throat, and you savor the tasty morsel.
How you market your product makes all the difference. If you're looking for satisfaction from your marketing strategies, you'll have to motivate your buyer to click the button. Internet marketing offers no sweet aroma, no delicate scent, and no life enriching pleasure if your reader can't find your product.
That morning with decadently wrapped pleasures surrounding you in tropical breezes, a beach front room, and sinfully delicious pillow mints won't attract your reader unless they find your website, click your link and buy. Unless of course, you've given them a glimpse inside your candy wrapper with decadent, marvelous marketing strategies that attract them to you.
Sweeten up your marketing game with candy "sweet" marketing ideas.



Commentary :

I read many interesting articles before I found this one. All of them were really smart, wortwhile and explanatory marketing rules, but this one impressed me the most, because it is connected with food marketing, exact with candies.

I truly agree with writer, that if we want to make marvelous marketing strategies we have to attract clients, make them feel satisfied, enjoyable and pleasent.
The most important is to motivate potential clients to attrack them attention for a while to „click the button” and see the website or Tv spot.

In order to our M&M's campaign I think we can explore internet tools, make more webistes, use all of community portals( Facebook,Twitter) to make sure everybody could see it and get to know about M&M's. What is more, I found out that describing taste, make people „mouth watering” is really essential in food marketing. Obviously, there is more ways to aware consumers how great M&M's are. Our target group , young people are looking at candies in the other aspect.
Firstly they are willing to buy something,when they like it look, shape, design. Secondly teenagers can be attached to product, in emotional way, they are willing to buy something what make them laugh, smile, happy or any others positive feeling. Based on this knowledge we built our M&M's campaign.

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